Founded in 1926, Asahiya sold meat products from Hyogo prefecture – Kobe beef included – for decades before adding beef croquettes to the shelf in the years following WWII.
An unprofitable business ideaThe highly coveted “Extreme Croquettes” are one of four types of Kobe beef croquettes available at Asahiya.
The shop’s Premier Kobe Beef Croquettes currently have a more palatable four-year waitlist.
Our shop only sells meat that was produced in Hyogo Prefecture, whether it’s Kobe beef, Kobe pork or Tajima chicken.
Production boosted but popularity growsThe cheap price tag of the Extreme Croquettes flies in the face of the quality of the ingredients.
Persons:
Asahiya, Shigeru Nitta, “, ” Nitta, Nitta, ”, Sanda –, Asahiya’s croquettes, Nitta chuckled, “ I’m
Organizations:
CNN, Premier Kobe Beef, ”, “, Asahiya
Locations:
Kobe, Asahiya, Takasago City, Japan’s Hyogo Prefecture, it’ll, Hyogo, Hyogo Prefecture, Kobe city